TELEGRAM MINI APP
VOTIGRAM 2.0 RE-VAMP
About
Developed under Aelf Technologies Pte Ltd
#Blockchain #Crypto #NFT #Web3.0
Duration
6 Weeks
From concept to deployment
My Role
Lead Product Designer
Project Details
Led a complete rebranding initiative to create a cohesive and impactful brand identity
Developed product requirements to ensure the revamp aligned with both business objectives and user needs
Collaborated with an 8-person team, reporting directly to the COO for reviews and approvals
About Votigram
Votigram is a platform on Telegram designed to make discovering TMAs (Telegram Mini Apps) engaging and enjoyable. It empowers everyone to have a voice, allowing users to create polls and cast votes on topics that interest them.
All recommendations are driven by the community!
3 Key
design goals
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To understand the product deeply, I collaborated with COO and Head of project to align on their vision.
I also conducted user interviews and focus groups to uncover gaps and areas for improvement. Rather than sticking to traditional solutions, I embraced creative ideas, ensuring they were validated and presented fresh concepts to higher management, ultimately guiding the product in a more focused direction. -
Prioritized consistency and clarity, while also introducing fresh, innovative design elements that would resonate with both existing and new users.
The result was a cohesive brand identity that felt both modern and authentic, strengthening the product's connection with its audience. -
Prioritized features that would enhance usability and accessibility, ensuring the design was both user-friendly and aligned with the product’s goals.
Throughout the process, I continuously tested and iterated on the design, always striving to deliver an engaging and frictionless experience that added real value for the users.
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Discover TMAs
On our "For You" page, Votigram introduces a familiar yet captivating way for users to explore unique Telegram mini apps with us! Inspired by the proven engagement of TikTok and Instagram Reels, we’ve incorporated a similar scrolling experience into our app.
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Like/Vote
We’ve also added a fun and engaging way for users to “like” content on our platform. When you tap the like button, a burst of confetti fills the screen! This exciting interaction has proven to encourage more users to hit like, making the experience both enjoyable and addictive.
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Community
As a decentralized, community-driven platform, we’ve added a feature for users to vote daily on their favorite Telegram mini apps, with points displayed to boost engagement. This fosters collaboration, encourages participation, and gives users a shared role in curating recommendations.
Before
& After…
The revamp introduced a more user-centric approach, redefining the app's purpose with clarity and focus.
What was once an app with an unclear identity, trying to be everything at once, has now evolved into a platform with a clear and definitive purpose.
