CRYPTO.com
PRIME Re-design
About
Crypto.com Prime is an exclusive membership programme for high-net-worth traders and frequent investors.
Duration
3 Months
From concept to development
Project Deliverable
Led a complete rebranding initiative to create a cohesive and impactful brand identity
Spearheaded the revamp of the PRIME VIP landing page, delivering an exclusive experience that boosted adoption by 30%
ABOUT PRIME
Crypto.com Prime is an exclusive membership programme for high-net-worth traders and frequent investors. *By invitation only.
BEfore
After
The Re-design
Elevate the PRIME experience to feel tailored, prestigious, and high-value, enabling users to effortlessly discover and appreciate their unique benefits
pre-Activation
Delivers a sleek, high-value entry point that clearly communicates eligibility and showcases exclusive membership perks to drive activation.
Exclusive Benefits
Features an intuitive dashboard designed to maximize perk engagement, offering users instant visibility into their personalized, tier-exclusive privileges.
Tier Progress
Gamifies status progression by providing transparent target metrics, tier comparison tools, and clear milestones toward unlocking higher-level benefits.
Design Walkthrough
View my walkthrough of my design process for PRIME
View Figma
Explore the Figma file to review my design handoff process, including how I structure assets, documentation, and specifications for seamless collaboration with engineering and product stakeholders.
The outcome
Elevated Brand Identity
Defined a premium design language unique to PRIME, creating a cohesive visual experience that strengthened brand recognition across key touchpoints.
Improved Pre-Activation Journey
Redesigned the pre-activation landing page with clear value framing and intuitive UX, driving a 30% increase in activation rate post-launch.