Social ENTERPRISE
MyBBuddy App
About
MyBBuddy is a socially-driven innovation app designed to offer 24/7 support to breastfeeding mothers.
My Role
Co-founder
UI/UX Design
Branding
Project Details
Led the complete product design of MyBBuddy : End-to-end design processes such as user research, wire-framing, prototyping, visual design, and usability testing.
Worked closely with co-founders, developers, and lactation counselors to ensure seamless and cohesive development throughout the project.
Key Challenges
Breastfeeding is extremely stressful and challenging
In the early days of breastfeeding, both the mother and baby may experience difficulties in establishing a proper latch, leading to various lactation problems such as nipple soreness, pain, or even breast engorgement.
These challenges can be physically and emotionally stressful for the mother.
Professionals ALSO highlighted the NEED FOR urgent support
Rynette,
Lactation Counselor
I've had numerous calls from anxious parents seeking immediate help in the middle of the night. If I miss these calls, they often end up at the hospital A&E, as they are unable to find other options for assistance.
Nabilah,
Programmes Executive of BMSG
The peak period to ask questions are usually 9-1 am, but it is after working hours. Responses takes time because it depends on availability.
User Research Findings
Through a survey, more than half encountered situations where they required immediate support, whereas only 6% received help immediately.
When immediate help is unavailable, mothers feel various unfavourable emotions, such as helplessness, irritation, and anxiety.
Additionally, 90% of the respondents said that they had difficulties finding information online. Such problems include: not knowing what to search for, contradicting information, and finding the information available overwhelming.
What if we could provide immediate 24/7h support?
Boob Buddy is designed to be fuss-free and super easy to use. Not just for mothers, but also for the caregivers to process the information to help breastfeeding mothers.
24/7 Support - Identify their lactation issues regardless of time and place.
Curated Information - Actionable steps are a digital representation of what an actual lactation consultant would suggest.
Quick Support - The questionnaire is structured in a systematic way to provide a quick & easy way to identify issues.
As an individual without breastfeeding experience, I had to spend the bulk of my time understanding and learning about breastfeeding.
This has taught me to be humble and to recognise that I am not an expert in every area. Ultimately, learning to work with professionals has helped me to become a better designer and improved the quality of my work.
CLAUDIA GOH CHEN SHUANE
Follow Us ALong our journey
Attended Innovfest 2024, along with my co-founders!