XIANG KUEH 祥糕

FOOD DESIGN, PRODUCT DESIGN , EXPERIMENTAL DESIGN

C for Cast:
Reconceptualisation of KuehLapis

ZHI YING & CLAUDIA | UNDER THE GUIDANCE OF HANS TAN | NOV 2021

As we observe the way people savour Steamed Kueh Lapis, we find that many enjoy it by peeling the layers. This brought opportunities to elevate the savouring experience of the Steamed Kueh Lapis through the peeling action.

The intention to multiply the joyful moments when consuming Steamed Kueh Lapis led us to the idea of embedding messages between the layers.

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Joy Of Pinching Cheeks